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projects
NBC Universal
NBC Universal was preparing to age up and rebrand their kids network, Sprout. This change would result in a significant loss of the preschool programming their passionate fans had come to love and rely on for many years.
We built a messaging architecture and comprehensive talking points for Sprout’s social media communities built on reassurance, conversation redirects, and easing the transition with a goal to help generate positive impressions and build affinity for the new brand, Universal Kids.
Swimply
As a startup, recreation rental marketplace Swimply had only been focusing on conversion activities with little attention given to building brand awareness. We were asked to develop a local market promotions “playbook” that could be replicated in key cities in the U.S.
Using Atlanta as proof of concept, we built a multichannel marketing blueprint by: identifying target audience opportunities that were unique to the city, selecting high profile local partnerships with beloved popsicle and restaurant brands, designing a direct mail campaign, building digital display ads, charting out PR strategy and special outreach to local event planners.
Executive Presence
Executive Presence is a leadership coaching firm with Fortune 500 clients and a 20-year legacy. After the events of 2020 reshaped work life and culture, they were ready to evolve their brand identity and message to align with their clients’ new sense of focus and direction.
We led a complete brand strategy intensive with their team, formulating a mission statement, value proposition, positioning and differentiation, personality and messaging framework. We also created a tagline, call-to-action lines and flexible copy for emails, social media and other communications.
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Two years later we were tapped to help program Executive Presence's LinkedIn presence, as well as frame and write web content for a new website that better reflected the company's distinction in the marketplace.
LinkedIn Articles
LinkedIn Articles
Millenia 3
Millenia 3 is a media traffic and deployment company serving some of the world’s largest media and consumer brands.
We were tapped to update the brand messaging for a new chapter emerging for this family business. We revised copy to include more value-driven language and hone in on core benefits to their target audience. We also updated the website with more streamlined navigation, substantive content, and updated imagery.
On Deck Framing
As a superstar in the multi-family construction world, our client was preparing to launch an innovative and industry-disrupting lumber solution, On Deck Framing.
We built naming architecture, provided IP protection consulting, and produced a full marketing plan and assets including B2B sales enablement tools, demo video, PR, trade show activation and social content.
